PROGRAM
Putting Readers First ? An Introduction to Reader Development
Oslo 23. april 2004
Aims
- To introduce the principles and practice of reader development ? promoting books from the reader?s point of view
- To outline a range of promotional ideas to offer added value to readers in the library
- To introduce reader-centred websites
- To explore how these ideas might be adapted to work in Norwegian libraries
Workshop leader
Rachel Van Riel is Director of Opening the Book, the UK?s leading reader development agency. Opening the Book has led strategic thinking in reader development, influencing libraries, publishers, booksellers, arts organisations, education and the media. Opening the Book's clients include the Audit Commission, the British Council and the Arts Council as well as most library authorities in the UK and a growing international client list.
See openingthebook.com/otb2003.asp
PROGRAM
09.00 Velkommen og introduksjon ved Åse Kristine Tveit fra Høgskolen i Oslo,
og Norsk Kulturråd.
09.30 Rachel Van Riel. Presentation: what is reader development?
10.30 Pause
10.45 In pairs: how does reading fit into your life?
11.15 Presentation: reader to reader ? ways for readers to share their reading
experiences and to promote to each other
11.45 Questions
12.00 Lunsj
13.00 Group work: talking about reading
13.30 Presentation: differentiating audiences ? how to target promotions
successfully
14.00 Pause
14.15 Presentation: reader-centred websites
15.00 Questions and final discussion
15.30 Close