- To provide knowledge about the concepts used in the field
- To provide knowledge of the strategic management process
- To provide knowledge about strategic possibilities (generic strategies)
- To integrate the field with other subjects in the study
- To provide knowledge about the branch through presentations and examples from companies related to the specialisation
- Exercises in strategic thinking.
The strategic managing process.
The strategy concept.
Strategy in historic perspective
Strategic processes
Vision, business idea, goals and values.
Goals and expectations of stakeholders
Strategic analyses (external factors - environment, internal factors – resources, strategic possibilities)
Strategic marketing
Strategic evaluations and choice
Implementation and control
Balanced scorecards
Business models
Illustrations/ cases from different branches/enterprises.
Lectures and group exercises (cases). Preferably students' presentations of cases should be carried out by using ICT tools, e.g. Powerpoint and Internet. The cases should be presented by groups of students, maximum 3 students of each group. The presentation of a group has to be approved before the case paper and the presentation can be finished and delivered as part of the exam of the course.
In order to pass the exam of the course the student has to participate in the group work (cases), i.e. presentation and discussion, and the presentation has to be approved.
Two cases each representing 25 % of the examination grad (group exam), and 3 hours individual exam (50 %). Both of the exams have to be passed.
