AM101102 Marketing and AL101102 Organisation and Management
- To provide knowledge about the concepts used in the field
- To provide knowledge of the strategic management process
- To provide knowledge about strategic possibilities (generic strategies)
- To integrate the field with other subjects in the study
- To provide knowledge about the branch through presentations and examples from companies related to the specialisation
- Exercises in strategic thinking.
The strategic managing process.
The strategy concept.
Strategy in historic perspective
Strategic processes
Vision, business idea, goals and values.
Goals and expectations of stakeholders
Strategic analyses (external factors - environment, internal factors – resources, strategic possibilities)
Strategic marketing
Strategic evaluations and choice
Implementation and control
Balanced scorecards
Business models
Illustrations/ cases from different branches/enterprises.
Lectures and group exercises (case). Students' presentation of cases, preferably by using ICT tools
