AS 12798 Organizational Theory
AS 21901 Introduction to international marketing
- To provide knowledge of the strategic management process
- To provide knowledge about the concepts used in the field
- To provide knowledge about strategic possibilities (generic strategies)
- To integrate the field with other subjects in the study
- To provide knowledge about the branch through presentations and examples from companies related to the specialization
- Exercises in strategic thinking
The strategic managing process.
The strategy concept.
Strategy in historic perspective
Strategic processes
Vision, business idea, goals and values.
Goals and expectations of stakeholders
Strategic analyses (external factors - environment, internal factors – resources, strategic possibilities)
Strategic marketing
Strategic evaluations and choice
Implementation and control
Balanced scorecards
Business models
Illustrations/ cases from different branches/enterprises
Lectures and group exercises (case)
The student has to partcipate actively when the group is presenting cases for the other students.
Written group examen (from 09.00 A.M. one morning till 03.00 P.M. the next day) – 3 students in each group.
