AM101102(AS11699)Marketing management AM201102 Introduction to international marketing AL301102 (AM23198) Strategic management
-Provide a deeper insight into a company`s activities with respect to international marketing, and skills for problem solving.
- Gain theoretical knowledge about international business, especially with respect to the fishing industry.
- Upgrade the ability to find and analyse information in connection with export related activities.
List of Topics:
- A company`s international working conditions.
- International trade theories.
- Currency risks and safeguards
- Govermental/international impact on trade(WTO, etc.).
- Economic integration and cooperation (EU,NAFTA, etc.).
- Identification of international market opportunities.
- The role of international companies.
- Export related activities in smaller international companies (SMB).
- Norwegian SMB-examples.
- Strategies for developing export/import.
- Strategic marketing decisions in international marketing.
- Marketing in selected countries ( EU, Eastern Europe, the USA, Japan,
China, Nigeria, etc.)
- Marketing in the third world - foreign aid / financing.
- Marketing/sale - marketing management/sales management.
- Brand names
- Documents (payment, trade, transport, etc.)
- Promotion in international markets.
- Planning, organization and control in international markets.
- Accounting, taxation, international finance - some topics.
- International marketing of fish and fish products.
- Export in practical terms - examples from the industry.
Lectures, guest lecturers, exercises (case)
A group project (oral) and an individual written submission must be approved before the candidate can sit for the final exam.
Written, group exam (3 days)
