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2007 - 2008 gammel / Bachelor programs / Export Marketing  

Export Marketing

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Name of study
Export Marketing

Approved date


Duration
3 years

Degree
Bachelor of Export Marketing

Entry requirements

General University College entrance requirements.

Objectives

The purpose of the bachelor's programme is to educate user oriented and reflective candidates who are qualified to undertake special advising jobs within marketing, economic and administative topics in private business, organisations, and the public sector.

The programme focuses on cause and effect of decisions made in private and public organisations. The study gives the student business insight, analytic training, and problem awareness within social and ethical frameworks and knowledge for judging social economis consequences of his/her decisions.

The focus of the third year is international marketing and language. Many of the topics apply to business life in general, but commercial fishing industry is Norway's second most important export product.

The candidates will be qualified for continuing education at the Master degree level both in Norway and abroad.

Study structure

Teaching is done mainly through lecturing, group work, and (guided) exercises. The course also includes visits to local companies and guest lectures from local industry.

There are required submissions and case solutions, which may also be presented in the classroom.

Most topics will imply use of ICT tools.

Regular working patterns are expected each semester. Students need to observe the dates for required submissions and tests each semester.

Organization

The programme runs over three years, two semester each year.

1. The first year programme is identical with the programme in Business Management. The students receive a basic introduction to marketing, economics and organisational behavior, as well as method courses in mathematics and statistics.

2. The second year offers a choice of either language or economics business courses. Before deciding the individual student should carefully evaluate further career interests. Those who for example wish to pursue studies in economics/business administration need to take all the courses in economics/business administration offered. Students must by the 15 April in the first year of the programme choose which courses (i.e. language or economics/business administration) they will attend the second year.

Students who finish their studies after the second year receive the title : Degree candidate in Business Administration.

3. The third year is a specialisation in international marketing, market analysis, and a a second foreign language.

The students may choose to participate in an international exchange programme.

Revised
01/04/2005

Bachelor of Business Administration
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
AL101106 Organisation and management 5.00 O 5          
AM101102 Marketing 6.00 O 10          
AE101106 Introduction to business economics 5.00 O 5          
AE101206 Macroeconomic theory and policy 5.00 O 5          
AR100606 Mathematics 5.00 O 5          
AE101306 Financial accounting and analysis 10.00 O   10        
AL101706 Industrial psychology and human
resources management
10.00 O   10        
AR100706 Statistics. 5.00 O   5        
AM101606 Media 5.00 O   5        
AE201606 Microeconomics 7.50 O     7,5      
AM202006 International marketing I. 7.50 O     7,5      
AL201506 Corporate Strategy 7.50 O     7,5      
AE201106 Corporate finance 7.50 O     7,5      
AM201306 Methods in social sciences 7.50 O       7,5    
AE201306 Cost accounting and budgeting 7.50 O       7,5    
AE201806 Microeconomics and industrial analysis 5.00 O       5    
AS201306 International Business Communication 10.00 O       10    
AL201406 Understanding Culture 7.50 O         7,5  
AS202306 German I 7.50 V         7,5  
AM303006 Consumer behavior 7.50 V         7,5  
AS202106 Spanish 7.50 V         7,5  
AM303306 Service- and Relationship Marketing 7.50 V         7,5  
AE303006 Managerial Economics 7.50 V         7,5  
AS201906 French I 7.50 V         7,5  
AM303106 Innkjøp og salg 10.00 O           10
AM303406 International marketing II 10.00 O           10
AM303206 Marketing research - Service Quality
Surveys
10.00 O           10
Total: 30 30 30 30 30 30
*) O - Mandatory course, V - Optional course