A101206 Innovation management
A101107 Intelectual Propery Rights
Students should gain insight into the various processes and techniques in market-oriented product development.
-Customer orientation
-Analysis of competitors
-Analysis of customer needs
-Product specifications
-Product sketching
-Product modelling
-Concept development
-Prototyping
Lectures, seminars, group and individual exercises. The students develop a new product or a new service.The product/service is to fulfil a customer need in the market and that a business opportunity will be created. Students will develop a preliminary business plan and a brochure for the product/service. This course also has short courses in sketching free-hand and in 3D modelling.
The final exam consists of 4 sub-topics:
1. How well will the new product/ or service fulfils customer needs. (25%)
2. The prototype/the service description. (25%)
3. The brochure. (25%)
4. The presentation. (25%)
Items 1,2 and 3 neet to be finished 3 weeks ahead of the presentation.
