Export Marketing, Business Administration, Innovation Management and Entrepreurship
- To provide knowledge about the concepts used in the field
- To provide knowledge of the strategic management process
- To provide knowledge about strategic possibilities (generic strategies)
- To integrate the field with other subjects in the study
- To provide knowledge about the branch(es) through presentations and examples from companies related to the specialisation
- Exercises in strategic thinking.
The strategy concept in a historic perspective
The strategic management process
Mission, vision, business idea, goals and values
Strategic business units
Strategic analyses (external factors - environment, internal factors – resources) and strategic possibilities
Differentiation, choice of target groups, positioning and profiling, and portfolio analyses
Strategic evaluations and decisions
Implementation and control, included balanced scorecards Strategic marketing - overall corporate strategies
Business models
Utility theory - Illustrations/cases from different branches/enterprises.
Lectures and group exercises (cases). Preferably students' presentations of cases should be carried out by using ICT tools, e.g. Powerpoint and Internet. The cases should be presented by groups of students, maximum 3 students per group. The presentation of a group has to be approved before the case paper and the presentation can be finished and delivered as part of the exam of the course.
In order to pass the exam of the course the student has to participate in the group work (cases), i.e. presentation and discussion, and the presentation has to be approved.
Two cases each representing 20 % of the examination grad (group exam), and 4 hours individual exam (60 %). Both of the exams have to be passed.
