Business Management, Innovation Management and Entrepreneurship, International Logistics
Minimum university college requirements
The purpose of the course is to provide basic knowledge of marketing and a better understanding of marketing tools and functions. Based on a market oriented attitude and relevant knowledge, the students are expected to be able to solve basic marketing problems.
* The marketing functions and tasks
* The development of marketing
* Basic concepts and terms
* Marketing management
* Marketing and strategic planning
* Buying behavior in consumer and business markets
* Segmentation, market analysis and forecasting
* Market- and consumer-orientation
* Relationship and dialogue marketing
* Marketing of services and managing service quality
* Ethical, social and environmental responsibility
* E-commerce and global marketing
A mandatory group task must be passed.
A final 3-hour individual written exam.
