Minimum university college entrance
The students shall learn how media can help enterprises to reach their goals. The aims are a.o:
- To give insight in communication and media possibilities
- To give understanding of how media are functioning
- To give insight in how scarce resources can be allocated to various types of media
* Introduction to communication theories
* Marketing communications from different angels (psychology, sociology and economy)
* Media history and development
* Media structure and channels
* New media/Internet/ICT
* Ethics and media
Lectures and group work/discussions
Compulsory paper by groups. Cumpulsory oral presentations. Teh students have to be present during some av the lectures.
The compulsory paper counts for 50% of the total grade. The individual final 2-hour written exam counts for 50% of the total grade.
