Export Marketing, Business Management, International Logistics, Innovation Management and Entrepreneurship
AM101106 Marketing or AM101706 Marketing and marketcommunications
To give the students an introduction to business tasks related to international marketing and study the business’ international working conditions.
Discuss business decisions in international marketing, and present different organisational solutions, based on practical examples from Norwegian international businesses.
The company’s international working conditions and strategic development:
- Globalization of Norwegian markets - international settings
- Working terms in Norway and the company’s internal working terms
- Strategy development - internationalisation process.
The company’s decisions in international marketing:
- Choice of market
- Choice of market entry strategy
- Choice of product policy
- Choice of price policies
- Influence on promotion strategies.
Organisation, plan, and analysis.
Special topics:
- Transport and delivery conditions.
- Financing and guarantees
- Collection and preparation of international market information.
Norwegian SME examples.
Groupwork(case) with maximum 3 students per group counting for 50%of the total mark. A 3-hour written exam (50%). Both of the exams has to be passed.
