AM101102 Marketing, AM201102 Introduction to international marketing AL201304 Corporate strategy
Provide a deeper insight into a company`s activities with respect to international marketing and skills for problem solving.
- Gain theoretical knowledge about international business, especially with
respect to the fishing industry.
- Upgrade the ability to find and analyse information in connection with
export related activities.
- Sales and sales management
- A company`s international working conditions.
- International trade theories.
- Currency risks and safeguards
- Govermental/international impact on trade (WTO, etc.)
- Economic integration and cooperation (EU, NAFTA, etc.)
- Identification of international market opportunities
- The role of international companies
- Export related activities in smaller international companies (SME)
- Norwegian SME examples
- Strategies for developing export/import.
- Strategic marketing decisions in international marketing
- Marketing in selected countries (EU, Central and Eastern Europe, the USA, Japan, China, Nigeria, etc.)
- Marketing in the third world - foreign aid/financing
- Marketing/sales - marketing management/sales management
- Brand names
- Documents (payment, trade, transport, etc.)
- Promotion in international markets
- Planning, organisation and control in international markets
- Accounting, taxation, international finance - some topics
- International marketing of fish and fish products
- Export in practical terms - examples from the industry
- Sales and sales management
- Sales planning and budgeting
- Ethical and legal issues of selling
- Managing and coaching the salesforce
- The partnership process
- Sales psychology
- Sales training
- Negotiations
Lectures, guest lecturers, exercises (cases), visits to companies. The course will be lectured in English.
Group exercises (cases) with maxsimum 3 students in each group. Some of the groups will be drawn to present the case, and some of the groups will be opponents. All groups must submit the final product one week after the presentation.
Three written submissions that will be part of the exam:
Two cases and one individual submission either discussing a paper from a journal, a marketing theme or problem.
One of the two cases will be drawn comprising 20% of the mark. The individual submission counts for 30% and the written group exam (3 days) counts for 50% of the mark .
