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2007 - 2008 / Bachelor programs / Export Marketing  

Export Marketing

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Name of study
Export Marketing

Approved date


Duration
3 years

Degree
Bachelor of Export Marketing

Entry requirements

General University College entrance requirements.

Objectives

The purpose of the bachelor degree programme is to educate user oriented and reflective candidates who are qualified to undertake special advising jobs within marketing, financial and administative topics in private business, organisations, and the public sector.

The programme focuses on cause and effect of decisions made in private and public organisations. The study gives the student business insight, analytic training and problem awareness within social and ethical frameworks and knowledge for judging social economic consequences of his/her decisions.

The focus of the third year is international marketing. Many of the topics apply to business life in general, but commercial fishing industry is Norway's second most important export product and as such will be given special focus.

Candidates will be qualified for Master degree level both in Norway and abroad.

Study structure

Teaching activities through lecturing, group work, and (guided) exercises. The programme also includes visits to local companies and guest lectures from local industry.

Compulsory submissions and case solutions are required, which may also be presented in the classroom.

Most topics will imply use of ICT tools.

Organization

The programme runs over three years, two semesters each year.

1. The first year the students receive a basic introduction to marketing, economics and organisational behavior, as well as method courses in mathematics and statistics.

2. The second year offers a choice of language or economics business courses. Before deciding the individual student should carefully evaluate further career interests. Students must by the 15 April in the first year of the programme choose which courses (i.e. language or economics/business administration) they will attend the second year.

Students who finish their studies after the second year receive the title : Degree candidate in Export Marketing.

3. The third year is a specialisation in international marketing and market analysis.

The students may choose to participate in an international exchange programme during the 5th semester.

Revised
2007.03.13

Revised by
Åse Mørkeset

Eksportmarkedsføring (kull 2005)
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
AE101203 Macroeconomic theory and policy 6.00 O 6          
AE101103 Introduction to business economics 6.00 O 6          
AM101102 Marketing 6.00 O 6          
AL101103 Organisation and management 6.00 O 6          
AR100605 Mathematics 6.00 O 6          
AL201202 Industrial psychology and human
resources management
6.00 O   6        
AE101303 Financial accounting and analysis 12.00 O   12        
AR100705 Statistics. 6.00 O   6        
AM101202 Media and marketing communication 6.00 O   6        
AS201305 Mercantile English 12.00 O     6 6    
AM201303 Methods in social sciences 6.00 O     6      
AM201102 Introduction to international marketing. 6.00 O     6      
AL101202 Understanding Culture 6.00 O     6      
AE201103 Corporate finance 6.00 O     6      
AL201304 Corporate strategy 6.00 O       6    
AS201702 French 18.00 V       18    
AS201804 Spanish 18.00 V       18    
AS201502 German 18.00 V       18    
AE201303 Cost accounting and budgeting 6.00 V       6    
AE201503 Microeconomics and industrial analysis 12.00 V       12    
AM301404 International marketing and sales 15.00 O         15  
AM301302 Marketing Research 15.00 O         15  
AM301202 Diploma 12.00 O           12
AS201804 Spanish 18.00 V           18
AE201303 Cost accounting and budgeting 6.00 V           6
AM301605 Relationship Marketing 6.00 V           6
AM301505 Service Marketing 6.00 V           6
AS201502 German 18.00 V           18
AE201503 Microeconomics and industrial analysis 12.00 V           12
AS201702 French 18.00 V           18
Total: 30 30 30 30 30 30
*) O - Mandatory course, V - Optional course