Minimum university college entrance requirements
Students should gain practical and theoretical insight about innovation management:
- Introduction to creative processes
- Can innovations be manageable?
- Radical innovations
- Making a practical and creative marketing plan
- Learn how to organise and manage creative processes
-- Introduction to innovation management
- Creative processes
- Lateral thinking
Lectures, seminars, group and individual exercises..
80% class attendance. A mandatory group project with a creative marketing campaign presented at the end of the semester.
The exam consists of two parts:
1. The project report with an oral presentation (60%)
2. An individual oral exam (40%)
