AM101102 Marketing

Course Code
AM101102

Course Name
Marketing

Credits
6.00

Target Audience
Export Marketing, Business Management

Prerequisites xmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' ><paragraph>Minimum university college requirements</paragraph></sxmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' >

Minimum university college requirements

Objectives xmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' ><paragraph>The purpose of the course is to provide basic knowledge of marketing and a better understanding of marketing tools and functions. Based on a market oriented attitude and relevant knowledge, the students are expected to be able to solve basic marketing problems.</paragraph></sxmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' >

The purpose of the course is to provide basic knowledge of marketing and a better understanding of marketing tools and functions. Based on a market oriented attitude and relevant knowledge, the students are expected to be able to solve basic marketing problems.

Topics xmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' ><paragraph>* The marketing functions and tasks</line>* The development of marketing</line>* Basic concepts and terms</line>* Marketing management</line>* Marketing and strategic planning</line>* Buying behavior in consumer and business markets</line>* Segmentation, market analysis and forecasting</line>* Market- and consumer-orientation</line>* Relationship and dialogue marketing</line>* Marketing of services and managing service quality</line>* Ethical, social and environmental responsibility</line>* E-commerce and global marketing</paragraph></sxmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' >

* The marketing functions and tasks
* The development of marketing
* Basic concepts and terms
* Marketing management
* Marketing and strategic planning
* Buying behavior in consumer and business markets
* Segmentation, market analysis and forecasting
* Market- and consumer-orientation
* Relationship and dialogue marketing
* Marketing of services and managing service quality
* Ethical, social and environmental responsibility
* E-commerce and global marketing

Instruction xmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' ><paragraph>Lectures and exercises</paragraph></sxmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' >

Lectures and exercises

Mandatory Assignments xmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' ><paragraph>The mid term test must be passed</paragraph></sxmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' >

The mid term test must be passed

Evaluation xmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' ><paragraph>A 1-hour written mid term test counts for 20% of the total grade. A final 3-hour written exam counts for 80% of the total grade. Both elements of the total grade must be passed.</paragraph></sxmlns:xhtml='http://ez.no/namespaces/ezpublish3/xhtml/' >

A 1-hour written mid term test counts for 20% of the total grade. A final 3-hour written exam counts for 80% of the total grade. Both elements of the total grade must be passed.

Grades
ABCDEF

Revised date
2004.03.03