Name of study
Export Marketing

Approved date

Duration
3 years

Degree
Bachelor of Export Marketing

Entry requirements

General University College entrance requirements.

Objectives

The purpose of the bachelor's programme is to educate user oriented and reflective candidates who are qualified to undertake special advising jobs within marketing, economic and administative topics in private business, organisations, and the public sector.

The programme focuses on cause and effect of decisions made in private and public organisations. The study gives the student business insight, analytic training, and problem awareness within social and ethical frameworks and knowledge for judging social economis consequences of his/her decisions.

The focus of the third year is international marketing and language. Many of the topics apply to business life in general, but commercial fishing industry is Norway's second most important export product.

The candidates will be qualified for continuing education at the Master degree level both in Norway and abroad.

Study structure

Teaching is done mainly through lecturing, group work, and (guided) exercises. The course also includes visits to local companies and guest lectures from local industry.

There are required submissions and case solutions, which may also be presented in the classroom.

Most topics will imply use of ICT tools.

Regular working patterns are expected each semester. Students need to observe the dates for required submissions and tests each semester.

Organization

The programme runs over three years, two semester each year.

1. The first year programme is identical with the programme in Business Management. The students receive a basic introduction to marketing, economics and organisational behavior, as well as method courses in mathematics and statistics.

2. The second year offers a choice of either language or economics business courses. Before deciding the individual student should carefully evaluate further career interests. Those who for example wish to pursue studies in economics/business administration need to take all the courses in economics/business administration offered. Students must by the 15 April in the first year of the programme choose which courses (i.e. language or economics/business administration) they will attend the second year.

Students who finish their studies after the second year receive the title : Degree candidate in Business Administration.

3. The third year is a specialisation in international marketing, market analysis, and a a second foreign language.

The students may choose to participate in an international exchange programme.

Revised
2005.04.01

Eksportmarkedsføring (kull 2005)

Code	Course title	Credits	O/V *)	Credits pr. semester
				S1(A)	S2(S)	S3(A)	S4(S)	S5(A)	S6(S)
AE101206	Macroeconomic theory and policy	5.00	O	5
AL101106	Organisation and management	5.00	O	5
AM101102	Marketing	6.00	O	10
AE101106	Introduction to business economics	5.00	O	5
IF100305	Graphical presentation and Information Technology	5.00	V	5
AR100606	Mathematics	5.00	V	5
AM101606	Media	5.00	O		5
AL101706	Industrial psychology and human resources management	10.00	O		10
AR100706	Statistics.	5.00	O		5
AE101306	Financial accounting and analysis	10.00	O		10
AL201506	Corporate Strategy	7.50	O			7,5
AM202006	International marketing I.	7.50	O			7,5
AS202306	German I	7.50	V			7,5		7,5
AS201906	French I	7.50	V			7,5		7,5
AS202506	French for beginners I	7.50	V			7,5		7,5
AE201906	Budgeting and performance measurement	7.50	V			7,5		7,5
AE201106	Corporate finance	7.50	V			7,5		7,5
AS202106	Spanish	7.50	V			7,5		7,5
AM201306	Methods in social sciences	7.50	O				7,5
AL201406	Understanding Culture	7.50	O				7,5	7,5
AS201306	International Business Communication	10.00	O				10
AS202406	German II	12.50	V				12,5
AS202606	French for beginners II	12.50	V				12,5
AS202206	Spanish II	12.50	V				12,5
AS202006	French II	12.50	V				12,5
AM303006	Consumer behavior	7.50	V					7,5
AM303306	Service- and Relationship Marketing	7.50	V					7,5
AM303206	Marketing research - Service Quality Surveys	10.00	O						10
AM303106	Innkjøp og salg	10.00	O						10
AM303406	International marketing II	10.00	O						10
Total:				30	30	30	30	30	30

*) O - Mandatory course, V - Optional course