OR6-202 Business strategy

Code
OR6-202

Title
Business strategy

ECTS Credits
10.00

Language of Instruction
Norwegian

Semester
Autumn

Aims

At the end of the course the student should be able to present and discuss important topics and challenges regarding internally and externally oriented change processes in organisations. This should be done on the basis of up to date organisation theory and business strategy. Through this course the students will develop their abilities in strategic thinking.

The students will become familiar with the key terms in business strategy, get an understanding of the strategic management processes, and get an introduction to relevant strategic choices and directions (generic strategies). The students will get industry knowledge through discussions of relevant cases from various industries.

Prerequisites

This course is based on OR6-101.

Contents
    • What is strategy?
    • Visions, goals and business ideas
    • Value creation
    • Competitive advantage
    • Competition and cooperation
    • Internal analysis
    • External analysis
    • Expansion
    • Strategic choices
    • Strategy implementation
    • Strategy evaluation
Teaching Methods

Lectures, external lecturers, self study, case solving group work.

Course Requirements

One paper has to be handed in and approved. The paper can be written individually or in groups.

Assessment

A five-hour written exam

Reading List

Løwendahl, Bente R. og Wenstøp, Fred E.: Grunnbok i strategi. N.W. Damm & Søn, 2003.
Jakobsen, Erik W. og Lien, Lasse B.: Ekspansjon. Gyldendal Norsk Forlag 2001.