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BED-2004: Industrial marketing Work Load
10 credits (ECTS) | Objectives
The objective of the course is to enhance students'' capacity to make strategic decisions as managers in firms marketing industrial products which, unlike consumer products, are marketed to business and other organizations for use in the products and services which they produce. | Contents
Idustrial marketing involves the marketing of goods and services to business organizations (including retailers and distributors), government and institutions. This course focuses on special problems arising in business marketing situations. The primary objectives of the course are to: (i) Develop critical analysis and problem-solving skills with respect to industrial marketing problems; (ii) Gain an understanding of manufacturer-supplier and manufacturer-distributor (or retailer) relationships; (iii) Examine issues related to coordination across functions (marketing, manufacturing, etc.). | Form of teaching
The course has multiple teaching approaches | Assessment
Written examination. Term paper.
| Examination semester
Autumn | Date(s) of written examination
24.02.2005; 10.06.2005
The exam date is preliminary and may be subject to change. Definitive exam date will be announced on the notice boards at the faculties in the beginning of May for the spring semester and in the beginning of November for the autumn semester. | Type of course
Theoretical subject. | Level of course/Year of study
Normally third year. | Recommended reading/syllabus
Available on request | Language of instruction
Norwegian | Course overlap
F-252 -1 6 sp | Homepage
http://www.nfh.uit.no
| Timetables
http://timeplan.uit.no/emne.php?department=ALLE&module=BED-2004-1 |
Teaching spring 2005
Første fremmøte Onsdag 12. Januar klokken 1415. Rom D-110, NFH
Responsible teacher:F. aman. Kåre Hansen | | Forelesning | Mandag 10:15 to12:00
Rom 5.502, seminarrom Teorifagbygget hus 5
Onsdag 14:15 to16:00
D-111 Norges fiskerihøgskole
| | Seminar | Nærmere info vil bli gitt av faglærer. |
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