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BED-3004: Market-oriented product development and innovation Work Load
10 credits (ECTS) | Objectives
The course will give students an overview of the strategies, processes and methods used by successful companies for new product development. The course focuses on new product development strategies at different stages of the product life cycle and techniques for managing different stages of product development. | Contents
The development of new products is perhaps the most significant activity within a firm; it also one of the most risky - many years and millions are spent developing products that on average fail far more often than they succeed. The best companies, however, manage to bring out successful new products year after year. This course examines the strategies, processes and methods used by successful companies and the cutting-edge tools and techniques they use for new product development. The course focuses on new product development strategies at different stages of the product life cycle and techniques for managing different stages of product development are examined, from idea generation to market launch. Readings and guest speakers address both the theoretical foundations and products and services. | Compulsory prerequisites
BED-1004 Introduction to marketing | Form of teaching
The course has multiple teaching approaches | Assessment
Written examination (2/3 of final mark)
Written essay and oral defence of the essay (1/3 of the final mark)
| Examination semester
Spring | Date(s) of written examination
06.06.2005
The exam date is preliminary and may be subject to change. Definitive exam date will be announced on the notice boards at the faculties in the beginning of May for the spring semester and in the beginning of November for the autumn semester. | Type of course
Theoretical subject. | Level of course/Year of study
First or second year at master''s level. | Recommended reading/syllabus
Available on request | Language of instruction
Norwegian | Course overlap
F-353 -1 9 sp | Homepage
http://www.nfh.uit.no
| Timetables
http://timeplan.uit.no/emne.php?department=ALLE&module=BED-3004-1 |
Teaching spring 2005
Første fremmøte 28. januar klokken 1015. Rom Store Aud. NFH
Responsible teacher:Prof. Torbjørn Trondsen | | Undervisning | Endret fra Store Aud til D-110 fra og med 25. februar
Fredag 10:15 to12:00
D-110 Norges fiskerihøgskole
Teach.Period:24.02.2005 to03.03.2005
Torsdag 08:15 to10:00
D-110 Norges fiskerihøgskole
Teach.Period:08.04.2005 to08.04.2005
Fredag 13:15 to15:00
D-110 Norges fiskerihøgskole
Teach.Period:11.04.2005 to11.04.2005
Mandag 08:15 to10:00
D-110 Norges fiskerihøgskole
Teach.Period:14.04.2005 to14.04.2005
Torsdag 08:15 to10:00
D-110 Norges fiskerihøgskole
Teach.Period:15.04.2005 to15.04.2005
Fredag 13:15 to15:00
D-110 Norges fiskerihøgskole
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