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BED-1004: Introduction to marketing Work Load
10 credits (ECTS) | Objectives
This course aim to give the students an introduction to the basic thinking in marketing and market analysis, with special reference to fish marketing. | Contents
The course gives a general introduction in analysis, planning, implementation and evaluation of marketing actions.
The first part focuses on core concepts and models in marketing management. The second part focuses on market behaviour and segmentation related to consumers, consumer satisfaction, customers and competitors.
The last part gives an introduction to planning and implementations of marketing actions related to product development, pricing, distribution and market communication.
| Form of teaching
The course has multiple teaching approaches | Assessment
4 hour written examination (60 %) and term paper (40 %). | Examination semester
Autumn, Spring | Date(s) of written examination
22.11.2005
The exam date is preliminary and may be subject to change. Definitive exam date will be announced on the notice boards at the faculties in the beginning of May for the spring semester and in the beginning of November for the autumn semester. | Type of course
Theoretical subject. | Level of course/Year of study
Normally first or second year. | Contact person/lecturer
Tore Jørgensen, phone 77646015 | Recommended reading/syllabus
Available on request | Language of instruction
Norwegian | Course overlap
F-145 -1 6 sp
F-145B -1 10 sp | Homepage
http://www.nfh.uit.no
| Timetables
http://timeplan.uit.no/emne.php?department=ALLE&module=BED-1004-1 |
Teaching autumn 2005
Første oppmøte: fredag 2. september kl: 1215 Store Aud, NFH
Responsible teacher:Prof. Torbjørn Trondsen | | Forelesninger | Foreleser Prof. Torbjørn Trondsen
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