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BED-2004: Industrial marketing Work Load
10 credits (ECTS) | Type of course
Theoretical subject. | Level of course/Year of study
Normally third year. | Language of instruction
Norwegian | Examination semester
Spring
| Objectives
The objective of the course is to enhance students'' capacity to make strategic decisions as managers in firms marketing industrial products which, unlike consumer products, are marketed to business and other organizations for use in the products and services which they produce. | Contents
Idustrial marketing involves the marketing of goods and services to business organizations (including retailers and distributors), government and institutions. This course focuses on special problems arising in business marketing situations. The primary objectives of the course are to: (i) Develop critical analysis and problem-solving skills with respect to industrial marketing problems; (ii) Gain an understanding of manufacturer-supplier and manufacturer-distributor (or retailer) relationships; (iii) Examine issues related to coordination across functions (marketing, manufacturing, etc.). | Form of teaching
The course has multiple teaching approaches | Exam and assessment
Written examination. Term paper.
| Date(s) of written examination
08.06.2007
The exam date is preliminary and may be subject to change. Definitive exam date will be announced on the notice boards at the faculties in the beginning of May for the spring semester and in the beginning of November for the autumn semester. | Contact person/lecturer
Frank Lindrupsen, phone 776 46015 | Recommended reading/syllabus
Available on request | Course overlap
F-252 -1 6 sp | Homepage
http://www.nfh.uit.no
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Teaching spring 2007
Første gang: Se timeplan for første gang |
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