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BED-3004: Market-oriented product development and innovation Work Load
10 credits (ECTS) | Type of course
Theoretical subject. | Level of course/Year of study
First or second year at master''s level. | Language of instruction
Norwegian | Examination semester
Spring
| Objectives
The course will give students an overview of the strategies, processes and methods used by successful companies for new product development. The course focuses on new product development strategies at different stages of the product life cycle and techniques for managing different stages of product development. | Contents
The development of new products is perhaps the most significant activity within a firm; it also one of the most risky - many years and millions are spent developing products that on average fail far more often than they succeed. The best companies, however, manage to bring out successful new products year after year. This course examines the strategies, processes and methods used by successful companies and the cutting-edge tools and techniques they use for new product development. The course focuses on new product development strategies at different stages of the product life cycle and techniques for managing different stages of product development are examined, from idea generation to market launch. Readings and guest speakers address both the theoretical foundations and products and services. | Compulsory prerequisites
BED-1004 Introduction to marketing | Form of teaching
The course has multiple teaching approaches | Exam and assessment
Written examination (2/3 of final mark)
Written essay and oral defence of the essay (1/3 of the final mark)
| Date(s) of written examination
21.05.2007
The exam date is preliminary and may be subject to change. Definitive exam date will be announced on the notice boards at the faculties in the beginning of May for the spring semester and in the beginning of November for the autumn semester. | Contact person/lecturer
Tore Jørgensen, phone 77646015 | Recommended reading/syllabus
Available on request | Course overlap
F-353 -1 9 sp |
Teaching spring 2007
Se timeplan for første gang
Responsible teacher:Prof. Torbjørn Trondsen | | Forelesning | Foreleser Prof. Torbjørn Trondsen
Foreleser Prof. II Klaus G. Grunert
| | Seminar | Seminarlærer Prof. Torbjørn Trondsen
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