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BED-1004: Introduction to marketing Work Load
10 credits (ECTS) | Type of course
Theoretical subject. | Level of course/Year of study
Normally first or second year. | Language of instruction
Norwegian | Examination semester
Spring
| Objectives
This course aim to give the students an introduction to the basic thinking in marketing and market analysis, with special reference to fish marketing. | Contents
The course gives a general introduction in analysis, planning, implementation and evaluation of marketing actions.
The first part focuses on core concepts and models in marketing management. The second part focuses on market behaviour and segmentation related to consumers, consumer satisfaction, customers and competitors.
The last part gives an introduction to planning and implementations of marketing actions related to product development, pricing, distribution and market communication.
| Form of teaching
The course has multiple teaching approaches | Exam and assessment
4 hour written examination (60 %) and term paper (40 %). | Date(s) of written examination
22.05.2007
The exam date is preliminary and may be subject to change. Definitive exam date will be announced on the notice boards at the faculties in the beginning of May for the spring semester and in the beginning of November for the autumn semester. | Contact person/lecturer
Frank Lindrupsen, phone 77646015 | Recommended reading/syllabus
Available on request | Course overlap
F-145 -1 6 sp
F-145B -1 10 sp | Homepage
http://www.nfh.uit.no
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Teaching spring 2007
Se timeplan for første gang
Responsible teacher:Prof. Torbjørn Trondsen | | Forelesninger | Foreleser Prof. Torbjørn Trondsen
Foreleser Prof. II Klaus G. Grunert
Foreleser F. aman. Kåre Hansen
Foreleser Prof. II Klaus G. Grunert
Foreleser Prof. II Klaus G. Grunert
| | Seminar | Seminarlærer Prof. Torbjørn Trondsen
Seminarlærer Terje Morten Jørgensen
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