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BED-3003: Consumer behaviour Work Load
10 credits (ECTS) | Type of course
Theoretical subject. | Level of course/Year of study
First or second year at master''s level. | Language of instruction
Norwegian | Examination semester
Autumn
| Objectives
The purpose of the course is to study the process of consumer choice, its determinants and its implications for marketing programs and public policy. Students will learn important concepts, principles, theories and models in order to describe, explain and understand consumer behaviour in national and international markets. | Contents
The course will concentrate on why consumer make purchases by developing an understanding of the various internal and external influences that impact on consumer behaviour. We will consider in turn the various stages of the consumer decision and consumption process and present a wide range of perspectives and theories that can be used to study it. There will be a particular focus on food consumption behaviour. The course will provide students with an understanding of the conduct of interpretation of research in consumer behaviour (i.e., research on consumer motives, attitudes, satisfaction, and loyalty). Another purpose is to help students appreciate the relevance of consumer behaviour on strategic and tactical marketing and management decision making (e.g., product development, pricing, distribution and promotion). | Compulsory prerequisites
BED-1004 Introduction to marketing | Form of teaching
The course has multiple teaching approaches | Exam and assessment
4 hrs written exam (60%) and term paper (40%) | Date(s) of written examination
10.12.2007
The exam date is preliminary and may be subject to change. Definitive exam date will be announced on the notice boards at the faculties in the beginning of May for the spring semester and in the beginning of November for the autumn semester. | Contact person/lecturer
Tore Jørgensen, phone 77646015 | Recommended reading/syllabus
Available on request | Course overlap
F-355 -1 9 sp | Homepage
http://www.nfh.uit.no
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Teaching autumn 2007
Første gang: Se timeplan på nett Asbjørn Rørtveit | | Forelesning | Ansvarlig leder f.aman. Nina Kathrine Prebensen
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