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Only Quality Matters

Cheikna Camara

Duration: 30 min
Year of Production: 2001
Country of Origin: Mali
Location: Mali
Language: French
Subtitles: English
Category: C-film


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Mrs. Tantou dealing newly dyed cloths
Dying the fabric

This film highlights the ongoing transformation of the Malian society moving into the era of modernity and globalisation. It portrays a Malian woman named Mrs.Kebe Tantou(one example taken for many) running her own enterprise. Mrs.Kebe Tantou's business consists of dyeing clothes made of "basin" and selling them in Bamako(Mali), and everywhere in the world. She
has got clients in Africa, France, the United Arab Emirats and in the USA. In a wide range of scenes, Mrs.Kebe Tantou is shown the main actress around
whom several other actors and actresses are rotating. Mrs.Kebe Tantou symbolises the independence of the Malian wives, and the Malian women entrepreneurs.


Copyright: 2001 Visual Cultural Studies, University of Tromsø
For distribution, please contact:
Gøril Skotnes
Marit Gjertsen


Updated by Brigt Dale on 21.05.2003 at 10:04