Ismaïla

by Hadidjatou Abdoulaye, Mohaman Sani,
Sylvestre Fideissou, Adamou Amadou


Ismaïla is a young man and a very successful shopkeeper in Tongo Pastoral, one of the old Fulani quarters of Ngaoundéré. He came to Ngaoundéré with two empty hands, started up a small scale business from a table at the market. Ismaïla is also a very passionate bike rider, and with his bike he raced for competitions. Once in Douala he came among the very best, and wan a prize of 50 000 CFA, and attention from the one of the richest men in Cameroon, Alhadji Abbo. Alhadji Abbo recognized Ismïla’s good results and winning personality, and offered Ismaïla another 50 000 CFA. Ismaïla invested the money in his trade, and hopes he one day will become as rich as Alhadji Abbo. In the meantime he runs his shop in Tongo Pastoral with great success. His prices are lower than at other shops, but the activities are very high. The customers love him, and he greets everybody and makes them feel happy and comfortable at his shop. The customers are loyal and the business is good.


The film picture his shop, showing the activities, the relations to his employees, customers, his two children and also the local griot, how is showing up to greet this successful, charming and smiling trader.

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