|
Subject |
DESTINATION DEVELOPMENT |
|
Code |
|
|
Semester
|
Autumn |
|
ECTS credits |
15 |
|
Aim |
The subject will provide students with knowledge of how to develop a business, a place or a region as a tourism destination.
The subject will also give the students insight into different bases for product development, as well as working methods, stakeholders and market participants. The course aims to establish an understanding for the nature of tourism products and their influence upon society and nature. The course will have a practical approach based on market strategy theories. |
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Prerequisites |
Subjects from the first year programs: Tourism development, Marketing. |
|
Contents |
Sustainable tourism development in practice (case).
Strategy development and planning of destinations and tourism products.
Product development and packaging, culture and nature-based development.
Image and image-building of products and destinations.
Consumer behaviour in tourism – analysis and strategic choices.
Travelling in Norway, organization and cooperation |
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Teaching Language |
English |
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Design |
Lectures (weekly or in sessions), group work, excursions |
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Form
|
Lectures, seminars and presentations, field work, excursions, business visits. Each student is supposed to work on a destination development. The students shall contribute to collect and analyze data and to write a report which includes a plan regarding destination development. |
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Exam prerequisites
|
Obligatory term papers – approval required to take exam
1. Group based paper/report (counts 50 % of the final exam).
2. One individual paper for presentations in class (homework). Must be approved before the exam. |
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Exam
|
4 hours, individual written exam (50 %), paper/report (50%), presentation of paper (approved/not approved)
Aids during the exam: None |
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Marks |
A-F. A is the best mark, E the lowest mark for a pass. F is fail. |
|
Literature |
Nina Prebensen (2004) Destination development (Collection of articles).
Vestby, Guri Mette og Røe, Per Gunnar (2004). ”Fortellingen om en stedsutvikling”. NIRB-notat 2004:101, Oslo
Laws, Eric (1995) ”Tourism Destination Management. Issues, Analysis and Policies”. New York; Routledge. |
