|
Module |
BUSINESS ENGLISH |
|
Code |
|
|
Semester |
Spring |
|
ECTS credits |
10 |
|
Studies |
One year study in Marketing, obligatory
Bachelor of Business Administration, 3rd year, optional subject |
|
Purpose |
The goal for the course is to develop the students written and oral skills in English. Oral activities within negotiations will be emphasized, but individual presentations are also important.
In written, the course will emphasize the students’ skills within formal business correspondence and report writing. |
|
Prerequisites |
None |
|
Contents |
In the oral part, business communication will be emphasized, where case studies will be used as a method. Issues: Job interview, negotiations and public meeting. Individual, oral presentations.
In the written part, the students will practice on different forms of business correspondence and report writing. Since good, basic writing skills are essential in written business communication, the students will be given lectures in general text production. |
|
Teaching language |
English |
|
Design |
Weekly lectures – practical exercises. Case studies with role play, individual oral presentations and written assignment. High degree of student participation is essential when working with case studies in order to learn the dynamics in groups where students are dependent on each other. |
|
Formative evaluation |
Three out of four cases are obligatory – case # 4 is obligatory for all students. One oral presentation and one written assignment.
These must be accomplished before the student can take the final, written test. |
|
Summative evaluation |
4 cases, where 3 are obligatory, an oral presentation and a written assignment, counts 50 %. Individual written test (4 hours) counts 50 %. |
|
Marks |
A – F, where A is the best grade, E is the lowest grade for a pass and F is fail. |
|
Literature |
Will be announced later |
