New York

Innovation Norway New York represents former Norwegian Tourist Board and aims at increasing travel to Norway from North America and also Central- and South America, and thus increased revenue for the industry. 

Innovation Norway New York represents the Norwegian travel industry in the Americas and also work with the travel industry locally to reach this goal.

Innovation Norway Tourism strategy is to present Norway as an invigorating and exhilarating destination, with a unique set of attributes that can provide travelers with enriching and revitalizing experiences, based on our values: genuine, friendly, magnificent and well organized.

Focus is on consumer activities in order to stimulate a greater demand for vacations in Norway and to increase traffic year round including the shoulder months.

The New York office has a unique set up in that the office has been working together with the other Nordic countries as the Scandinavian Tourist Board for more than 45 years through joint marketing and information giving. The Scandinavian Tourist Board handles more than 70,000 consumer requests per year.