 |
|
|
Food Consumption Behavior
Attitude Strength / Attitude-Behavior Models
Quality / Satisfaction Models-Measurement
Country-of-Origin Effects / Country Image
Generic Marketing/Promotion - Co-Branding
Research Methods: Survey Research / Attitude measurement / Context Effects / LISREL Marketing Management
Consumer Behavior
Marketing Research
- Olsen, Svein Ottar (1999), “Strength and Conflicting Valence in the Measurement of Food Attitudes and Preferences”. Food Quality and Preference 10, 483-494
Olsen, Svein Ottar (2001). Consumer involvement in seafood as family meals in Norway:an application of the expectancy-value approach, Appetite, 36 (2), 173-186.
- Olsen, Svein Ottar and Ulf Olson (2002). The Effect of Alternative Multientity Scaling Formats on the Consistency of Country-of-Origin Attitudes. Journal of International Business Studies, 31 (1), 149-167.
Olsen, Svein Ottar (2002). Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty. Journal of the Academy of Marketing Science. 30 (3), 252-261
- Olsen, Svein Ottar (2003). Understanding the Relationship Between Age and Seafood Consumption: The Mediating Role of Attitude, Health Involvement and Convenience. Food Quality and Preference, 14 (3), 199-209
Toften, Kjell & Olsen, Svein Ottar (2003). Export market information use, organizational knowledge, and firm performance: a conceptual framework. International Marketing Review, 20 (1), 95- 110. - Honkanen, Pirjo, Olsen, Svein Ottar & Myrland, Øystein (2003). Preference-based segmentation: a study of meal preferences among Norwegian teenagers. Journal of Consumer Behaviour, 3 (3), 235-250.
Olsen, Svein Ottar, Wilcox, James & Olsson, Ulf. (2004). Consequences of ambivalence on satisfaction and loyalty. Psychology & Marketing (fortcoming) - Olsen, Svein Ottar (2004). Antecedents of Seafood Consumption Behavior: An Overview. Journal of Aquatic Food Product Technology, 13 (3), 79-91.
Toften, Kjell & Olsen, Svein Ottar (2004). The Relationship Between Quality, Cost, Value and Use of Export Market Information - An Empirical Study. Journal of International Marketing, 12 (2), 104-131.
|
|
 |
|
|
|
|
|
