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Markedsorientert verdiskapning, industriutvikling, markedsatferd i fiskeriene, Internasjonal fiskerimarkedsføring BED 1004:Innføring i markedsføring
BED 3004 Markedsorientert produktutvikling og innovasjon
Videreutdanningskurs:
-Bedriftsutvikling
-E-handel - Publikasjonslist: http://www.fishmarketing.com/
Trondsen T (1985d): Industriell nyskapning: En undersøkelse av institusjonelle forutsetninger. Dr. scient. avhandling. Institutt for Fiskerifag, Universitetet i Tromsø
- -with T Braaten, E Lund and AE Eggen (2004): Consumption of seafood–The influence from overweight and health beliefs. Food Quality and Preference, Vol. 15, pp 361-364
-with J. Scholderer, E Lund and AE Eggen (2003): Perceived barriers to Consumption of fish among Norwegian Women. Appetite, Vol. 41, Issue 3 , Dec. pp 301-314
-with T Braaten,; E Lund and AE Eggen (2004): Health and seafood consumption among women 45-69 years. A Norwegian Consumption Study. Food Quality and Preference, Vol. 15, Issue 2 , March, pp117-128
Grunert K.G. , L. Fruensgaard Jeppesen, K. Risom, AM. Sonne, K. Hansen, T. Trondsen (2002): Market orientation at industry and value chain levels: Concepts, determinants and consequences. Journal of Customer Behaviour, Vol. 1, No. 2: pp 167-194
Myrland Ø., Trondsen T., Johnston R.S., Lund E. (2000): Determinants of Seafood Consumption in Norway: Lifestyle, revealed preferences, and barriers to consumption Food Quality and Preferences Vol 11 Issue 3 page: 169-188 - -with Helstad K, J.A. Young, T. Vassdal (2005): Price links in a remote region: the case of auction and direct sales of fresh and frozen fish in North-Norway (1997-2001). Marine Resource Economics 20(3)
– with Matthiasson T, JA Young (2005): Towards a market-oriented management model for straddling fish stocks. Marine Policy online
-with Grunert KG., L. Fruensgaard Jeppesen, K. Risom Jespersen, AM. Sonne K.Hansen, JA. Young (2005): Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing Vol.39, Issue 5
-(2004): Toward Market Orientation: The role of auctioning individual seasonal quotas (ISQ). Marine Policy Vol. 28 pp 375-382
-with K Helstad and J Young (2003): Market-oriented regional fisheries management? An analysis of four fish regions in the North Atlantic. Ocean &Coastal Management, Vol. 46, Issues 9-10 , pp 917-941
-(2001): Fisheries Management and Market Oriented Value adding (MOVA). Marine Resource Economics Vol. 16 No. 1.
-with R.S Johnston (1998): Market Orientation and Raw Material Control. Journal of Market Focused Management 3, pp193-210
- -(1998): Blue whiting surimi: New perspectives on market value. Fisheries Research 34 1-15.
-(1997): Trawling blue whiting for surimi: A study of catch variations in low season. Fisheries Research 32 (1997) pp 201-212.
-(1997): Marketing potential and barriers for fresh packed fish. A survey of buyer perception in UK and French seafood distribution. Journal of Food Products Marketing Vol. 4 (2) 1997, pp79-99
-(1997): Value-added fresh seafood. Barriers to growth. Journal of International Food & Agribusiness Marketing Vol. 8 (4) 1997, pp 55-78.
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