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• Awards:
The paper: "The Dual Motives of Participants at International Trade Shows", International Marketing Review, 1996, Vol. 13, (no. 2): 39-54 was awarded "Citation of Excellence" (Highest Quality Rating) by the Editorial Advisory Board of ANBAR Electronic Intelligence.
(Citations of Excellence for Research Implications, Citations of Excellence for Practice Implications, Citations of Excellence for Originality)
Underviser og veileder i markedsføring.
Undervisningsåret 2007/08 er jeg på forskeropphold ved Southern Cross University, Tweed Heads, Australia - Theses:
Hansen, K. (1999) "Measuring Performance at International Trade Shows - A Construct Validity Study" (in Norwegian), School of Economics and Commercial Law, Gothenburg University, Sweden. Supervisor: Prof. Arne Jensen.
- Refereed Journal Articles:
1. Grunert, K.; Fruensgaard Jeppesen, L.; Risom K.; Sonne, A.M.; Hansen, K.; Trondsen, T.; Young, J.A. (2005) "Market orientation of value chains: A conceptual framework based on four case studies from the food industry", European Journal of Marketing, 39 (5), pp. 428-455.
2. Hansen, K. (2004) "Measuring Performance at Trade Shows: Scale Development and Validation", Journal of Business Research, 57(1), pp. 1-13.
3. Grunert, K.; Fruensgaard Jeppesen, L.; Risom, K.; Sonne, A.M.; Hansen, K.; Trondsen, T. (2002) “Market Orientation at Industry and Value Chain Levels: Concepts, Determinants and Consequences”, Journal of Customer Behaviour, 1 (2 Autumn), pp. 167-195.
4. Hansen, K. (2001) “Purchasing Decision Behaviour by Chinese Supermarkets.” International Review of Retail, Distribution and Consumer Research, 11 (2 April), pp. 159-175.
5. Hansen, K. (1999) "Trade Show Performance: A Conceptual Framework and Its Implications for Future Research." Academy of Marketing Science Review [Online] 99 (08) Available: http://www.amsreview.org/amsrev/theory/hansen08-99.html
6. Hansen, K. (1999) "From Selling to Relationship Marketing at International Trade Fairs." Journal of Convention & Exhibition Management, Vol. 2, no. 1, pp. 37-53.
7. Hansen, K. (1999) "Adoption of NPD Strategies in the Norwegian Seafood Industry - Effects of Perceived Attributes" (in Norwegian), Beta, Vol. 13, no. 1, pp. 1-12.
8. Hansen K. (1996) "The Dual Motives of Participants at International Trade Shows", International Marketing Review, Vol. 13, no. 2, pp. 39-54.
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