Action plan for the travel and tourism
industry
Norway has unique
qualities as a destination, not least in connection with its nature and
culture. More and more people are looking for experiences involving beautiful,
unspoilt nature. This gives us a competitive advantage in terms of attracting
tourists.
The action plan
(pdf 4508 kB) focuses on four areas in
which greater efforts could increase the competitiveness and profitability of
the travel and tourism industry. We would like to see an increase in the number
of quality-conscious travellers in Norway. If we are to achieve that, we must
strengthen the profiling of Norway as a destination abroad. Norway must offer
products that tourists are willing to pay for. The actions in the action plan
are intended, through increased competence, greater focus on innovation and
increased collaboration, to contribute to enhance the travel and tourism
industry’s ability to meet the expectations of present and future tourists.
26 September 2005
