Lecturer

Kristin Berg  Nordstrand

Semester

Autumn 07

ECTS credits

15

Studies

Bachelor in Tourism 3. Year: compulsory

Bachelor in Hotel Adm. 3. Year: elective

International program option: prerequisites

Purpose

The subject will provide students with knowledge of central topics within tourism planning and destination development. The course will have a practical approach, emphasizing attractions and their importance in the development of destinations. Working methods, networking and market strategies will be focused. The course also aims to establish an understanding for the nature of tourism products and their influence upon society and nature.

Prerequisites

Desirable with background from courses in tourism, marketing or economics

For international students: basic knowledge of tourism

Contents

• Sustainable tourism development: economical, environmental, social.
• Tourism and destination planning at different levels.
• Application of market strategies: image and branding, segmenting and profiling.
• Compulsory study / field trip: Destination development in practise: Presentations, business visits and case-study at a chosen destination. Students shall take part in planning and decisions concerning the trip. Students will have to pay parts of the expenses connected to the trip.

Teaching language

English

Design

Teaching methods

There will be a variety of teaching methods: lectures (weekly or in sessions), seminars, student presentations, group work, excursions and field work, business visits.

For the group work:  Planning and decisions concerning the program of the study trip, and especially for the respective case studies the student groups shall do. The students shall analyze and give a written report on aspects of the destination and its development, based on data collected during the field-trip. The report counts 40% towards the final mark.

Formative evaluation

Student presentations, 2 articles or book chapters per student.

Summative evaluation

1. Group based report: 40 %.
2. Individual written exam, 4 hours: 60 %.

Marks

A - F. A is the best mark, E is the lowest mark for a pass. F is fail.

Literature

Destination Development (Collection of articles).