A good basic knowledge of English; Erasmus student status
The course will provide the opportunity for students to increase their oral and written competence in English for special purposes appropriate to international requirements. The specific focus will be in the area of international marketing, travel and tourism and business administration in general.
The fall course will primarily focus on oral activities; the spring course will deal with written activities. The students will read and discuss business communication texts and business cases. Fall curriculum includes such topics as: perspectives on and barriers to communication; interviewing, preparing and giving presentations, developing a CV in English, meetings. The spring curriculum will focus on developing written business communication skills: documents such as letters, memos, reports, news releases, surveys, visual communication. Further, the students will gain insight into intercultural communication and aspects of culture in English-speaking countries.
Lectures, group work, individual tasks, written exercises, oral presentations, report writing, email communication, case-studies and discussions. The language of instruction is English.
Spring semester: 4-6 written exercises to be approved. 3-hour written, individual examination. All elements of the assessment: tasks, tests, final exam must be passed to pass the course. Extension of portfolio deadlines will be considered upon individual application.
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