AM101102 Marketing, AM201102 Introduction to international marketing AL201302 Corporate strategy
Provide a deeper insight into a company`s activities with respect to international marketing and skills for problem solving.
- Gain theoretical knowledge about international business, especially with
respect to the fishing industry.
- Upgrade the ability to find and analyse information in connection with
export related activities.
- Sales and sales management
- A company`s international working conditions.
- International trade theories.
- Currency risks and safeguards
- Govermental/international impact on trade (WTO, etc.)
- Economic integration and cooperation (EU, NAFTA, etc.)
- Identification of international market opportunities
- The role of international companies
- Export related activities in smaller international companies (SME)
- Norwegian SME examples
- Strategies for developing export/import.
- Strategic marketing decisions in international marketing
- Marketing in selected countries (EU, Central and Eastern Europe, the USA, Japan, China, Nigeria, etc.)
- Marketing in the third world - foreign aid/financing
- Marketing/sales - marketing management/sales management
- Brand names
- Documents (payment, trade, transport, etc.)
- Promotion in international markets
- Planning, organisation and control in international markets
- Accounting, taxation, international finance - some topics
- International marketing of fish and fish products
- Export in practical terms - examples from the industry
- Sales and sales management
- Sales planning and budgeting
- Ethical and legal issues of selling
- Managing and coaching the salesforce
- The partnership process
- Sales psychology
- Sales training
- Negotiations
Lectures, guest lecturers, exercises (cases), visits to companies. The course will be lectured in English.
A group project (oral) and an individual written submission must be approved before the candidate can sit for the final exam.
Written group exam (3 days)
