Marketing
Industrial Psychology and Staff Management
Introduction to International Marketing
Methods in Social Sciences
Corporate Strategy
- To provide basic knowledge about consumer behaviour and economic psychology in marketing
- Students should get an insight into industrial marketing/relationship marketing
- Introduction to the basic concepts and models related to consumer behaviour (motives and needs, perception, learning, recognition of problems, decision behaviour, etc.)
- Attitudes - attitudes and actions - attitude studies
- Social influence on attitude (culture, group dynamics, reference groups, family influence on attitude)
- Decision behaviour in organisations
Practical implications:
Utilisations (e.g. research in product development processes, profile and attitude studies, analyses of competitors, market segmentation, quality, customer satisfaction and loyalty)
Lectures and exercises - all in English.
Compulsory, practical group paper.
The students have to be present during the lectures. group papers are to be handed in.
Individual written examination: 4 hours. Cases are to be handed in.
