Course code:  SFB50506 
Course title:  Corporate Communication
ECTS credits: 10 ECTS. 
Category:  The course is part of the Bachelor in International Communication programme

Previous knowledge
The course builds on knowledge acquired in the first year of the International Communication programme, or equivalent.

Time and duration of course
Autumn semester. 3rd semester.

Objectives
The main objective of the course is to make students aware of the importance of interaction between organisations and their environment and of building relations with all stakeholder groups. Students will be familiar with the importance of planned and integrated communication for building internal and external reputation, and that organisational culture, shared valued and employees' perception of identity are a necessary success factor. At completion of the course students will have acquired basic knowledge of salient factors for solving communication tasks in private or public businesses.

Content
Aspects and theories dealt with in the course are:
- Corporate identity
- Corporate branding
- Reputation management
- Stakeholder theory
- Corporate social responsibility (CSR)
- Organisational culture's influence on identity and reputation
- Symbolic and value management
- Vision and mission
- Crisis communication and media relations
- Storytelling (corporate stories) as a management tool and a tool for corporate branding and culture dissemination.

The course further includes a case/project taking one or more of the above aspects as its point of departure and performing a study of an existing organisation or a real case.

Organisation and teaching
The course is taught as two blocks. The first half of the semester consists of lectures with tasks as group and plenum discussion. In the second half students complete a project or case in groups (two or three students in each group) with the course lecturer as facilitator.

Instruction is done in English. The report should be written in either English or Norwegian.

Internship

Obligatory assignments

Assessment
A case/project in the second block of the course, with a final written report of 10-15 pages.
The written report is assessed using the A-F grading scale.

Required reading
- Compendium / text collection
- Cornelissen, Joep (2004), Corporate Communications: Theory and Practice. London: Sage.

A list of recommended supplementary reading will be handed out when the course starts.