MRK2020 International Business

This course serves as an integral part of a one-semester international program for foreign students. Norwegian students will also be admitted.

Objective

The aim of the course is to introduce the students to the concept of international business, how it works and the theories of international business. To give the students an understanding of the critical elements involved in doing business with foreign countries.

Prerequisite

Good command of English language, basic course of Marketing

Tuition

Lectures, group work, student case and article presentations, classroom discussions and company visits.

Assessment

Individual, written examination, lasting for 4 hours, at the end of the semester counts for 75%. The examination is based on the textbook syllabus and additional material referred to. A term paper on group basis to be handed in at the middle of the semester counts for 25% of the final grade.

Assisting material: Dictionary

Contents

• The basis for International Business
• Process of internationalisation
• Entry strategies
• The European market
• Collecting information
• Financing and currency
• The risks
• Culture
• International marketing
• Investment strategy
• Control strategy

Syllabus literature

• Ball, Donald A. International business : the challenge of global competition / Ball, McCulloch. - 10th or 11th ed. - Boston : Irwin/McGraw-Hill, c2005/07.

Recommended literature

• Collection of articles on International business