Business Relationships

The course is taught entirely in English. The course is open for Norwegian students and exchange students.

Objective
The objective of the course is to create insight into business relationships as a phenomenon in business markets. Such business relationships are important for companies when dealing with customers and suppliers.

Tuition
Lectures, student presentations.

Assessment
Compulsory term paper, conducted in groups.
Individual, written examination, 4 hours. Examination support : Dictionary

Contents
Understanding business markets.
Relationships and suppliers.
Relationships and customers.
Development of relationships.
Strategy in business markets.
Business networks.

Syllabus literature
Ford, D. et al. (2003) Managing Business Relationships. 2.ed. Chichester, Wiley.
Articles.