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MRK2015 Business Relationships

Course coordinatorEspen Gressetvold
LecturerEspen Gressetvold
Credits7,5 ECTS credits, elective 2. and 3. year students
SemesterAutumn
CodeMRK2015

This course serves as an integral part of a one-semester international programme. Norwegian students will also be admitted.

Objective

The objective of the course is to create insight into business relationships as a phenomena in business markets. Such business relationships are important for companies when dealing with customers and suppliers.

Tuition

Lecturing. Student presentations.

Assessment

Compulsory term paper, conducted in groups.

Individual, written examination (4 hrs)

Examination support: Dictionary

Contents

  • Understanding business markets
  • Relationships and suppliers
  • Relationships and customers
  • Development of relationships
  • Strategy in business markets
  • Business networks

Syllabus litterature

  • Ford, D., L.-E. Gadde, H. Håkansson and I. Snehota (2003): Managing Business Relationships, Second Edition, Chichester: John Wiley & Sons.
  • Articles.
Utskrift
HiSTSør-Trøndelag University College * NO - 7004 Trondheim * Telephone: +47 73 55 90 00 * Fax: +47 73 55 90 51 * E-mail: postmottak@hist.no
HiST Sør-Trøndelag University College
NO - 7004 Trondheim		 Telephone: +47 73 55 90 00
Fax: +47 73 55 90 51		 E-mail: postmottak@hist.no