BA International Marketing, bachelor

• Starting 2007/2008
• Starting before 2007/2008

About the Study Programme

Subject:

Business Studies & Computer Science

Location:

Bø

Level:

Bachelor

Duration:

3 year(s)

ECTS:

180

Stay abroad:

Exchange agreements in several countries

Programme code:

220359

Application:

Application form

Language of instruction:

Norwegian

Read more in the curriculum

• Starting 2007/2008
• Course List
• Starting before 2007/2008

Content:

This programme provides students with a comprehensive understanding of business studies, social economics, organisational theory, language and marketing. Specialisation subjects provide insight into marketing in international environments, frameworks for international trade, and intercultural understanding. The programme is closely associated with Economics and Administration, 2-year programme. It is suitable for those who intend to work in international companies focussing.
Year 1
Mathematics (10 ECTS). Marketing (10 ECTS). Logistics (5 ECTS). Computer Science (10 ECTS). Micro and Macro-economics (5 ECTS). Organisation Theory I (5 ECTS). Business Law (5 ECTS). International Business Conditions (5 ECTS). International Politics & Social Conditions (5 ECTS).
Year 2
Business Studies and Accounting (10 ECTS). International Economics (5 ECTS). Organisation Theory II (5 ECTS). Market Communication (5 ECTS). Business Strategy (5 ECTS). International Law (5 ECTS). Distribution Channels (10 ECTS). Social Science Methods (5 ECTS). English (10 ECTS) / Spanish (10 ECTS).
Year 3
Intercultural Communication (10 ECTS). Project Management (5 ECTS). International Marketing (15 ECTS). Tourism Work Experience in Norway or abroad with final report (30 ECTS) / Approved Study Abroad (30 ECTS)/ Market Analysis and Project Work in International Marketing (20 ECTS) and Elective Course (10 ECTS).

Teaching and learning methods:

Lectures, seminars, group tasks and individual tasks. Study trips with preparatory and follow-up work are obligatory. The programme has a theoretical basis, but it focueses on practical examples in teaching. In the final semester students may choose between the practical or more theoretical approach. The programme opens for taking the final semester abroad.

Careers / further study:

On completion of the programme, graduates will be qualified for employment as a middle manager or manager in small or medium-sized businesses that work internationally. The programme also provides qualification for further study at university colleges and universities both in Norway and abroad