Prerequisites
5203 Marketing
Course Objectives
Communication is an important aspect of marketing. This course will provide students with knowledge of general theories on communication and more specific theories concerning marketing communication. Students will acquire knowledge of how advertisers and other players in the field of advertising formulate their ideas in developing marketing-related communication. The course aims to provide students with an overall view of the field. This involves amongst other things emphasising various strategies and on the basis of this being able to select productive marketing communication solutions
Learning Methods
3-4 hours of lectures per week.
Course Description
The course will focus on the following topics:
- Marketing communication
- Situation analysis and positioning
- Advertising and evaluation of advertising
- Sales promotion
- PR and personal sales
Assessment Methods
Written examination, 4 hours.