The student will be able to use various media to promote cultural products and will learn to see the connection between the methods of production used by media and the content of the media. Students will be able to plan and carry out a defined plan of information and develop a critical and analytical approach to media texts.
Lectures and seminars.
This course aims to qualify the students to work in the cultural sector. Students will learn to be critical users of cultural products which are produced and disseminated by the media.
The main themes are:
Media texts as representation of experience
How and why media texts are produced
The presentation of media texts
Media effects and processes used to influence
Media products as works of art
Underlying values in a media-promoted cultural product
Effective communication
Internal/external information
Developing a capacity for ethical reflection
Obligatory assignment which must be submitted (mid-term) will be assessed pass/fail.
Individual written examination, graded mark. Students must receive a passing mark for their assignment in order to achieve a passing mark for the course.
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