AM303406 International marketing II
Semester: Spring
Credits: 10 ECTS
Language of instruction: English
Target Audience
Export Marketing, Business Administration or students with similar background
Prerequisites
Marketing, International marketing I, Corporate strategy or similar
Objectives
- Provide a deeper insight into a company’s activities with respect to international marketing and skills for problem solving.
- Gain theoretical knowledge about international business
- Upgrade the ability to find and analyse information in connection with export related activities.
Topics
- A company’s international working conditions.
- Currency risks and safeguards
- Governmental/international impact on trade (WTO, etc.)
- Economic integration and cooperation (EU, NAFTA, etc.)
- Identification of international market opportunities
- The role of international companies
- Export related activities in smaller international companies (SME)
- Strategies for developing export/import.
- Strategic marketing decisions in international marketing
- Marketing in selected countries/regions
- Marketing in the third world - foreign aid/financing
- Marketing management
- Branding
- Documents (payment, trade, transport, etc.)
- Promotion in international markets
- Planning, organisation and control in international markets
- Accounting, taxation, international finance - some topics
- International marketing of fish and fish products
Instruction
Lectures, guest lecturers, exercises (cases), visit to companies. The course will be lectured in English.
Mandatory Assignments
Two written submissions that will be part of the exam:
Group case: The cases should be presented by groups of students, maximum 3 students in each group. The case presentation has to be approved before the paper and the presentation can be finished and delivered as part of the exam of the course.
Individual submission: either discussion of a paper from a journal, a marketing theme or a marketing problem.
Evaluation
The case will count 40% of the mark. The individual submission counts for 60%.
Grades
A - F, where the grade F represents Failure
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